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Advertising Alphabet Soup-The CPC

A simple guide to decoding advertising lingo

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Are you getting bombarded with acronyms again? When you're looking to generate revenue through your , there are so many terms to keep straight. And potential advertisers seem to have different expectations.

While the most common way to put a price on your Web site's page impressions for potential advertisers is the CPM ( per thousand impressions), some advertisers ask for a CPC instead.

CPC (cost per click) means advertisers will pay you each time a visitor clicks on their banner ad and goes to their Web site. While an average CPM might be $20, an average CPC could be more like $2.

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