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The Power of Shopping Networks

You want attention? Go on TV. You want to clear out your inventory? Go on a shopping channel.

This story appears in the March 2001 issue of Entrepreneur. Subscribe »

Mannix. C-SPAN. The Food Network. Burt Reynolds in Cannonball Run II. Some sharks on the Discovery Channel. Abe Vigoda. The Skipper shouting, "Gilligan!" And in the midst of all this are entrepreneurs.

You know where they are. . . The Shop at Home Network. ValueVision. Even your local access TV station may be offering up some bounty.

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