LEGO to Start Building With Recycled Plastic
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LEGO seeks to make its products with sustainable resources so that by the year 2030 all of its toys will be environmentally friendly; the company has presented its first prototype of bricks made of 100% recycled plastic, which is turned into a safe and strong material before becoming blocks.
For several years, LEGO was planning this project, and to achieve it, the company worked with experts in polyethylene terephthalate (PET) who have tested more than 250 variations of this type of plastic until reaching the perfect prototype of raw material to improve the quality of the brand pieces.
"We want children to know that we are working on it and to accompany them on the journey. Experimentation and failure is an important part of learning and innovation. Just as children build, undo and rebuild with LEGO bricks at home, we do the same in our lab," said LEGO Group Vice President for Environmental Responsibility Tim Brooks.
The company mentioned that there are still no products on the market with this type of material. It will take a few months for fans to buy their new toys in LEGO stores because they are still doing control tests. LEGO wants the pieces to be durable, resistant and of high quality to create a truly sustainable and innovative path.