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4 hard-to-hear truths that will grow your business

Being really honest with the business helps us make better decisions. Write your truths, believe me that you and your business will appreciate it.

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own.

Yes, it is true that we can learn from the experiences of others, especially if we are good observers and know how to listen. But the reality is that there will never be better learning than that which comes from a situation that we live or experience in our own flesh.


I have been saying for a while that I have learned more in the year and a half that I have as an entrepreneur, than what I learned from 20 to 30. And it's true! I think that by giving up, and leaving that comfort zone, you simply get more strikes and you are facing the truths of life.

And I am convinced that if someone else does not tell us, we are hardly going to take them seriously. For you to take them into account, below I present the four truths that will make your business grow.

1. Without self motivation we are screwed

We are all constantly looking for sources of motivation. And not only for work and business, the reality is that we look for them for all aspects of our lives. And the truth is that we look for those sources out there or we try to hang ourselves from someone else. What if the family, what if the diet, what if the sport, what if the vacation, and so on. When the reality is that being motivated depends solely and exclusively on ourselves. It is a state of mind that only we can control and nurture.

Being motivated is not a matter of one day a year and voila, this is work every day. I am convinced that knowing how to motivate ourselves causes us to have a better attitude, greater security, greater ambitions, a desire to grow and it simply brings us closer to achieving that goal. Being motivated and making it depend only on you, causes immediate results.

I invite you to read "Be obsessed or be average" by Grant Cardone. Please write me as soon as you read it and we will discuss it. It seems to me that he has a very different concept of motivation than what we know today.

2. It is always better to say yes even if sometimes you don't want to

Of course, you have to measure risks and always do it intelligently, but when situations arise where you have to go for the yes or no, I have learned that it is better to say yes.

Usually we are very busy, we have little time and we are so focused on a task that we miss opportunities to avoid losing focus. What if some friends invite you to cast the skin on Tuesday night and you get lazy, what if the friend's cousin asks you on a date to talk to you about a business or if it is your grandmother's birthday and you have to go to cut the cake, etcetera, etcetera.

To all this it is better to say yes. By saying yes, we create opportunities, and the truth is that something good will always come out. Nobody ever got rich staying locked in his office. You hardly regret the "yes" of the "no" almost always, don't you think?

3. Sometimes you have to sacrifice the party and the weekends

How committed are we really to achieving that goal? The reality is that we are half hypocrites. We all want to achieve easy results and apart, as long as they are given from Monday to Thursday, right? I'm not saying that you have to work 20 hours a day and not leave the office until you get what you want, but it is a reality that sometimes you have to be willing to sacrifice certain things to achieve your goals. If you are not willing to make sacrifices then do not complain about not having reached the result.

4. If you want to advance and grow, you have to read

It is impressive how we still do not realize as a society that reading is the key to accelerating our growth. And I include myself, because the truth is, I was one of those who did not read and it makes me sad to say it. But today I consider reading as something fundamental and more for someone who is starting a business or is looking to undertake.

The information is there, it is our responsibility and obligation to access it to learn something new every day. Reading gives us greater perspective and automatically increases our chances to achieve our goals. We must stop making excuses and start reading. I assure you that reading always adds and never subtracts.

The vast majority of the time we are not 100% honest with ourselves and, without a doubt, the first to whom we would have to tell the truth is to ourselves.

Being really honest with the business helps us make better decisions. Grab a paper and a pen and write your truths, believe me that you and your business will appreciate it.

As always, all comments, suggestions and criticisms welcome.