Smart Direct Mail

Keep your logo under wraps.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Do you send your sales letters and promotional materials in a company envelope, emblazoned with your logo in the left-hand corner? Most entrepreneurs do, and that can be a big mistake. According to direct-mail guru Jerry Fisher, most people glance at their commercial mail and decide whether to toss or open it in a matter of seconds. Fisher claims you can save your mail from being immediately trashed by sending it in a primarily blank envelope. Instead of spelling out your company's name in the return address, try creating an air of mystery and use only initials.

You might want to test your mailings, using one with an intriguing or compelling message printed on the envelope and one that's virtually blank. But mark Fisher's words: Sheer curiosity will get your "essentially anonymous" envelope opened more than 50 percent of the time.

More from Entrepreneur

Learn to be a better leader and develop successful marketing and branding strategies with Dr. Patti Fletcher's help.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.