Subscribe to Entrepreneur for $5

Hiring Help in a Foreign Country

You can't go global without some local representation.

This story appears in the March 2001 issue of Entrepreneur. Subscribe »

Global strategy, local presence: These are the yin and yang of abroad. Today, global strategy is associated with the Internet and , but local presence means exactly what it did 50 years ago: real people on-site who can manage the complexities of an .

Although you can establish local presence in many ways, one recommendation is to form a local alliance. Larraine Segil, author of Fast Alliances: Power Your E-Business (John Wiley and Sons), believes these alliances are not only a fast way to establish local presence, but also an economical way to add operational capacity. It's more cost-efficient for an entrepreneur who sells manufacturing parts to form an alliance with a local delivery company than to make delivery service an integral part of his or her overseas business.

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks