TikTok bans influencers from promoting cryptocurrencies

The new content policy indicates that videos about cryptocurrencies, loan companies, credit cards, Forex companies, among other things, will no longer be able to be published.
TikTok bans influencers from promoting cryptocurrencies
Image credit: Depositphotos.com

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Entrepreneur Staff
2 min read
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

TikTok announced new rules for influencers on its platform, prohibiting them from promoting financial services that include cryptocurrencies .

The new brand content policy of the mega popular application ByteDance indicates that videos about cryptocurrencies, loan companies, credit cards, Forex companies, among other things, will no longer be able to be published.

Why does TikTok prohibit Influencers from promoting cryptocurrencies?

According to the Merca2.0 portal, the reason for this new policy on TikTok is due to a desire to stop the high-risk investments promoted on the platform and thus also remove the spread of pyramid schemes or fraud.

This will force established financial companies that use influencers in their marketing strategy to rethink their strategy.

Despite these changes, TikTok's advertising policy will remain the same, allowing financial services companies to advertise to people over 18 years of age.

As the Bitcoinist site mentions, despite any regulation, TikTok has become a growing financial information tool for young consumers with so-called "FinTok" or "StockTok" corners.

@calltoleap

## passiveincome ## stockmarket ## fintock ## learnedontiktok

original sound - Steve Financial Freedom Coach
More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur