Should You Bribe Your Customers?

Don't think we're telling you to break the law--here's the legal way to generate more business.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Free gifts like T-shirts, caps, coffee mugs, scratch pads and mouse pads can be really effective. Giving these away can generate leads, boost store traffic and increase awareness of your business.

When considering free gifts, first figure out whom you want to reach and how much money you have to spend. Then focus on the gift and the message you want to print on it.

Are freebies worth it? Experts say 40 percent of recipients remember the name of the company that sent the gift and about one-third still use the gift six months later. And best yet, free gifts can increase your average order by 300 percent.


More from Entrepreneur

New York Times bestselling author Nicole Lapin can help you pitch your brand to press and strengthen your media training.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur