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To The Max

Profit from real estate sales, but do none of the selling.

This story appears in the March 2001 issue of Entrepreneur. Subscribe »

Most leaders of franchised companies fantasize about the kind of success Re/Max has had since its inception in 1973. Make no mistake about it, Re/Max International Inc., No. 1 franchise in our Franchise 500®'s Real Estate Services category, is one of the thoroughbreds of franchising, and its rate of growth has increased dramatically every year.

While Re/Max is a big company as franchisors go, remarkably, it's still owned by husband-and-wife founders Dave and Gail Liniger, who take an active part in managing it. In 2000, the Linigers saw Re/Max add 6,500 new sales associates, more than at any other time in the organization's history. This size has provided Re/Max with tremendous marketing clout, and the company boasts of making nearly 2 billion impressions using its roughly $13 million national advertising fund during 2000.

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