Wish Upon A Car

When is a reference to cars and lemons a good thing?
  • ---Shares
This story appears in the March 2001 issue of Entrepreneur. Subscribe »

The idea of neighborhood kids setting up a lemonade stand on a hot summer day is as American as apple pie. For many people, it's their introduction to entrepreneurship. But for the children who participate in Car-X's Lemonade-for-Wishes program one weekend each summer, the stands mean much more.

Started at St. Louis Car-X locations in 1997, the annual event raises money for the local Make-A-Wish Foundation chapter, which helps grant the wishes of children with life-threatening illnesses. Kids pick up lemonade stand kits at participating Car-X auto repair centers; each kit includes a lemonade recipe, two posters, background on the Make-A-Wish Foundation and a thank-you letter from the organization.

"Lemonade-for-Wishes encourages kids to go out and do something for other kids," says Allison J. Bauman, a Car-X advertising manager involved in organizing the fund-raiser. "When the kids get that concept, when they understand 'Wow, I'm raising money for someone my age who is sick,' it's really amazing to watch their response."

Lemonade-for-Wishes was brought to Chicago Car-X locations last summer with promotion from Radio Disney. Participants also received contest entry forms with their kits. The weekend of the fund-raiser, 10 winners were chosen to receive a visit from Radio Disney's Party Patrol van.

Make-A-Wish was also a winner. Accepting donations for the lemonade they made, Lemonade-for-Wishes participants in Chicago raised over $3,000 for Make-A-Wish.

Car-X hopes to see Lemonade-for-Wishes expand to their locations nationwide. Says Bauman, "There's no reason we can't explore that."


Contact Sources

  • Car-X, 8750 Bryn Mawr West, #410E, Chicago, IL 60631, (773) 693-1000
  • Make-A-Wish Foundation of Northern Illinois, (312) 943-8956, jimenez@wishes.org
Edition: July 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.