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Wish Upon A Car

When is a reference to cars and lemons a good thing?

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This story appears in the March 2001 issue of Entrepreneur. Subscribe »

The idea of neighborhood kids setting up a lemonade stand on a hot summer day is as American as apple pie. For many people, it's their introduction to entrepreneurship. But for the children who participate in Car-X's Lemonade-for-Wishes program one weekend each summer, the stands mean much more.

Started at St. Louis Car-X locations in 1997, the annual event raises money for the local Make-A-Wish Foundation chapter, which helps grant the wishes of children with life-threatening illnesses. Kids pick up lemonade stand kits at participating Car-X auto repair centers; each kit includes a lemonade recipe, two posters, background on the Make-A-Wish Foundation and a thank-you letter from the organization.

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