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Hole In One

Delivery and a lot more than bagels

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This story appears in the March 2001 issue of Entrepreneur. Subscribe »

The doors behind him shut out the January chill as Brian Wood stepped into his new store just before opening day. Standing on polished ceramic tile floors, he inspected the framed murals of New York City, then turned his attention to signs pointing out the store's five departments: bagels, sandwiches, hot coffee, smoothies and catering.

Wood, 39, had opened stores before, but this one was different. Wood's Newtown, Pennsylvania, Manhattan Bagel was the first to open with the system's new store design. Reducing construction costs by $25,000 to $50,000, the design cuts corners on artwork, signage and flooring and emphasizes that Manhattan Bagel isn't just about bagels.

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