Papantla flyers sue Arath de la Torre and fintech Moneyman
Grow Your Business, Not Your Inbox
Los Voladores de Papantla filed a formal complaint against presenter Arath de la Torre and fintech Moneyman for the commercial they presented in recent weeks that made fun of this centennial Mexican tradition.
- To know more: The Ministry of Culture complains about the Moneyman commercial that made fun of the Voladores de Papantla
The complaint was filed with the Veracruz State Attorney General's Office (FGE) against the actor and television host and the Spanish company for the announcement where they "denigrate and discriminate against the flyers." According to the I magen del Golfo site , Emilio Francisco Dorantes, president of the Council for the Preservation and Conservation of the Papantla Flyers, demanded a sanction from the authorities to obtain compensation for "Preserve, protect and safeguard the ritual, as well as ensure the rights of dancers."
What was the commercial about?
The fintech ad consisted of a video showing the Voladores ritual dance and the actor's voice saying: “Do you know what the number of laps the Papantla Flyers give and your first loan with Moneyman have in common? In that both generate zero interest to you ”.
The audience's response was not positive at all and the criticisms on social networks were not expected because the public considered that the commercial was an offense and a ridicule of the Voladores de Papantla, a tradition that emerged in the Mesoamerican Middle Preclassic Period (1200 - 1400 BC) and that was declared Intangible Heritage of Humanity by Unesco since 2009.
The Ministry of Culture, the National Institute of Indigenous Peoples and the president comment on the matter
The commercial went viral in a short time and generated the anger of the users. Therefore, the Ministry of Culture launched a tweet in which Moneyman's use of the Voladores ceremony was criticized .
Image: Ministry of Culture via Twitter
In addition to this, the National Institute of Indigenous Peoples (INPI), expressed its condemnation of the advertisement.
In an unfortunate and crude advertisement, this company, to promote its services for commercial purposes, makes fun of the pre-Hispanic ritual of the Voladores de Papantla, declared in 2009 as Intangible Heritage of Humanity by the United Nations Educational Organization. Science and Culture (Unesco).
National Institute of Indigenous Peoples
Finally, President Andrés Manuel López Obrador described the commercial presented by the credit company as racist.
A few days ago there was a questioning of the dance to the Voladores de Papantla, racist. I remember a leader, and it gives me a shame because he was the secretary of Economy, or of Finance of the legitimate government, also with doctorates from ITAM who wrote an article in La Jornada and stated that the Indian is not to blame but whoever does it. Buddy.
Andrés Manuel López Obrador
Arath de la Torre and Moneyman apologized for the commercial
Before the harsh judgments of the spectators, both Arath de la Torre and Moneyman issued a statement in which they expressed their apologies for the spot . In addition, Moneyman clarified that the concept and ideas of the ad were the responsibility of the company, completely delimiting the actor.
Image: Moneyman via Twitter
Image: Arath De La Torre via Twitter
Faced with the scandal caused at the national level, De la Torre was replaced by Gabriel Soto in “ Hoy ”, a program he hosted with Andrea Legarreta, Galilea Montijo, Paul Stanley and Lambda García.