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Give the Web a Ring

A new way for your customers to call up your Web site

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This story appears in the March 2001 issue of Entrepreneur. Subscribe »

Your phone number is already the key to your business voice communications. Now an Australian company wants to make it the key to your Web communications as well.

Nascomms introduced its "numeric addressing system" late last year as an enhancement to regular .com domains. It works like this: Users download Nascomms' software, which operates in conjunction with their browsers. Instead of typing in a URL, they can then enter a company's phone number, which pulls up the associated Web site. The software is free to download and use, but businesses must subscribe to the service (at about $29 annually) to have their phone numbers enabled.

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