Netflix Confirms Its Expansion Into the Video-Game Market
Grow Your Business, Not Your Inbox
Netflix has confirmed its entry into the video-game market; in a letter to investors, the company explained that it will get started in mobile games. So far, not many details have been given.
The 12-page letter only refers to the new expansion of video games: "We are also in the early stages of expansion into games, building on our previous efforts around interactivity (eg 'Black Mirror Bandersnatch' and our 'Stranger Things' games). We see games as another new category of content for us, similar to our expansion into original movies, animation, and unscripted television. Games will be included in Netflix members' subscription at no additional cost, as will movies and series.
"In the beginning, we will mainly focus on games for mobile devices. We are very excited about our film and TV series offering and look forward to a long track record of increased investment and growth across all of our existing content categories, but as we have been pushing original programming for almost a decade, we think now is the time to learn more about how our members rate games."
It is not known if the games will be downloadable, streaming or if they will have a service similar to Google Stadia or xCloud. The competition against YouTube, Epic Games and TikTok continues.