Netflix Confirms Its Expansion Into the Video-Game Market

The streaming company decided to start with games on smartphones.
Netflix Confirms Its Expansion Into the Video-Game Market
Image credit: Depositphotos.com

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Entrepreneur Staff
2 min read
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Netflix has confirmed its entry into the video-game market; in a letter to investors, the company explained that it will get started in mobile games. So far, not many details have been given.

The 12-page letter only refers to the new expansion of video games: "We are also in the early stages of expansion into games, building on our previous efforts around interactivity (eg 'Black Mirror Bandersnatch' and our 'Stranger Things' games). We see games as another new category of content for us, similar to our expansion into original movies, animation, and unscripted television. Games will be included in Netflix members' subscription at no additional cost, as will movies and series.

Related: Netflix Has to Renew or Die Against the Competition, Says Co-Founder Mitch Lowe

"In the beginning, we will mainly focus on games for mobile devices. We are very excited about our film and TV series offering and look forward to a long track record of increased investment and growth across all of our existing content categories, but as we have been pushing original programming for almost a decade, we think now is the time to learn more about how our members rate games."

It is not known if the games will be downloadable, streaming or if they will have a service similar to Google Stadia or xCloud. The competition against YouTube, Epic Games and TikTok continues.

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur