Full access to Entrepreneur for $5

'Here purely vaccinated, and those who are not ALV!', The colorful campaign of Aguascalientes to encourage young people to get vaccinated

That they send you ALV (to the vaccine), it's not bad at all.

This article was translated from our Spanish edition. Opinions expressed by Entrepreneur contributors are their own.

The Aguascalientes government began vaccination in young people aged 18 and over, pregnant women and laggards on July 22, however, on July 23 the colorful social campaign was launched: "Here purely vaccinated, and those who do not ALV #ALaVacuna" .

Gobierno del Estado de Aguascalientes

The word game resonated on social networks and has been well accepted by the population they want to reach.

The governor of Aguascalientes Martín Orozco Sandoval, was the one who announced the change of strategy in the vaccination of the state in his own social networks. Prior to the launch, the president pointed out the responsibility of local youth and reminded them that, with their will, they can change the world.

In addition, part of the campaign is to disprove some myths so that those next to be immunized are going to do it safely in a language for "kids", as Orozco himself mentions.

Why is it important to get vaccinated?

The Aguascalientes government seeks with this campaign that the population go to apply the vaccine against COVID-19 to lower the rate of people hospitalized in the entity, paying special attention to young people who are currently more prone to contagion.

Image: Aguacalientes State Government / Facebook

According to the WHO , getting vaccinated against COVID-19 helps to prevent the disease from worsening in case of infection, it also reduces the probability of transmission to other people. By receiving the biological, a certain immunity is generated, therefore, you are more protected.

What do you think of this type of social campaign?