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Develop Your Own Cult Following

From underground phenomenon to national icon, your business can be a leader in its own right.

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This story appears in the March 2001 issue of Entrepreneurs Start-Ups magazine.

Long, flowing robes. Brainwashing. Mass suicides. Strange, but cults have gotten a bad rap over the years. Actually, it might be just the lifestyle choice you need to make. Think about it: Aren't you tired of being an anonymous sap? Start a cult, and you can be its leader! You can sway the opinions of thousands, maybe millions of people-and become filthy rich in the process. You can take over the world! (Insert your maniacal laugh here.)

At this point, you're probably thinking, "Hey, man, it's cool-we all got our point of view . . . um, I'm just going to step away from my computer and run now."

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