7 Steps to Becoming a Seven-Figure Influencer in Your Niche Become the go-to expert, serve your audience, and stand out in any industry.

By Gwen Lane

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Today, the word "influencer" can mean anything from content creator to speaker, industry icon, author, musician, and even reality TV celebrity. To some, it could mean someone who has amassed a large following on social media. But to entrepreneurs and business owners, it's the best way to build authority, a well-loved brand, and a strong connection with your audience.

If you're ready to be a seven-figure influencer in your niche, here are seven steps to making it happen.

1. Share your perspective

You need to be bold about expressing your point of view to build influence and stand out in any niche. By sharing your point of view, you'll attract people with the same views and values. They're more likely to be interested in what you do and what you sell. Influencers who have spoken out about the causes and issues they care about create a loyal following and emotional connection.

2. Lead with your personal story

Consumers are now getting savvier and want to know more about the businesses they buy from. There's a reason Spanx grew exponentially with founder Sara Blakely as the face of the company. Blakely shares her story everywhere and many people know about how she started the company when she was broke and used to sell fax machines door-to-door.

Before I buy products, I go to their Instagram page to check them out and even watch their stories. I'm more likely to purchase if I relate to the business owner.

3. Create entertaining content

So many entrepreneurs are so focused on educational content that they forget that there's already so much of that out there. People are inundated with how-to articles and videos and get tired of the same old boring content. If you want to stand out, find a fun way to entertain your audience and make them laugh.

For ideas, head to TikTok (where lots of entrepreneurs are finding it easy to grow) or Instagram Reels to look for ways to put a spin on your educational content. You can use transitions, filters, and trending music to capture attention.

Related: It's Time to Redefine the Influencer

4. Be accessible

One way to really stand out in your industry is to take the time to be accessible to your audience. So many influencers and celebrities are so far out of reach that they're no longer relatable to the general public.

If you want to build influence, take the time to respond to people's comments on your post, reply to direct messages, and retweet other people's content. Every time I do this, I always get messages of gratitude and I've met people in person at events who remember these small gestures.

5. Partner with other influencers

To amplify your reach and growth, build partnerships with other influencers. This sounds counterintuitive because entrepreneurs are concerned about competition, but if you can find an expert with an aligned audience, this can be mutually beneficial.

You can see this happening with events, online summits, podcast interviews, and even Instagram Live. This will skyrocket your growth so that you can reach more people.

Related: 10 Influencer Marketing Trends to Keep Your Eye On

6. Have multiple revenue streams

The path to seven figures is possible for anyone as long as you're focused on serving your audience. Be really clear about the problem that you help people solve and repeat that in your content and messaging until that's what you become known for.

If you're just starting, validate your idea by just putting it out there and talking to your audience about it. It could be as simple as "Who needs help with ?" and start a conversation through direct messaging. You could offer a consultation or strategy session and start building testimonials.

If you are already selling a product or service, evaluate which ones are bringing in the most revenue and focus on those. You can still offer more than that on the back end and upsell people into those products and services, but your marketing will be more clear and focused if you're talking only about one, two, or three problems that you solve.

One way to expand your offerings is to think of it in three levels:

  • DIY (do-it-yourself), where your customer gets the product and they don't get any extra help outside of customer support and online tutorials
  • DWY (done-with-you), where you offer coaching and more access to you
  • DFY (done-for-you), where you offer start-to-finish execution and implementation.

7. Find a way to give back

Influence is really about making an impact. Think about ways to give back through your company by partnering with aligned nonprofit organizations and charities. People are more likely to buy from companies that have a social mission (think of Toms Shoes, Ben & Jerry's, and Warby Parker.)

Nowadays, consumers are being more selective about the businesses they support. Make it a priority to implement these strategies to stand out in your niche and build a brand that influences in a positive way.

Related: What Marketers Need to Know About Influencer Marketing in 2021

Gwen Lane

Growth & Revenue Strategist

Gwen Lane helps impact-driven creators and entrepreneurs grow their influence and revenue. She has over 15 years of experience in digital marketing, advertising and entertainment with top Fortune500 brands. She has helped over 5,000 students through The Spark School.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Leadership

5 Trailblazing Black Women Entrepreneurs Share How They're Breaking Barriers — And How You Can Too

52,374. That's how many Black women-owned businesses there were in the U.S. in 2020. Although this number might seem insignificant, their impact can be felt. According to J.P. Morgan, Black women are the fastest-growing group of entrepreneurs, and there's no end in sight.

Side Hustle

This Gen Zer's Stylish Side Hustle Earns About $20,000 a Month and Paid Off His Parents' $200,000 Debt: 'I Enjoy the Hands-Off Nature'

Ray Cao went from working as a barista for $8 an hour to being a successful seller on online marketplace StockX.

Business News

'A Lobstrosity': Social Media Is Losing It Over Martha Stewart's Latest Meal Posting

The 82-year-old caused quite a stir on Instagram this week.

Business News

This Retailer Is the Latest to Remove a Major Feature From Its Stores Due to Rising Theft

Five Below CEO Joel Anderson addressed the company's plans to combat theft in an earnings call earlier this week.

Business News

Make $177,566 With No Experience in 3 Months: A Popular Online 'Side Hustle' Course Is Under Investigation After Customers Complain About Its Deceptive Claims

"All you need is a phone, a laptop, wi-fi and one to three hours a day," one affiliate marketer said in a video posted to social media.

Leadership

2 Phrases I Learned From a Senior CIA Officer That Changed My Leadership Style

There are two things you should learn from modern covert operations and espionage. Use them wisely.