Starting a Business

Putting Your Marketing Plan On Paper

The only way to determine if you're following your plan is to get it in writing.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

When it comes to successful marketing, you've got to put it in writing. Writing things down serves two purposes: It forces you to flesh out your ideas and it serves as a reminder. Write down everything you need to do to keep your customers happy. Don't forget to include a budget, a time line and measurement system. Check your time line every week so you don't fall behind. Refer back to your marketing plan on a regular basis--you'll be able to correct small snafus before they become major problems, and you won't let any of those great marketing ideas fall by the wayside.

More from Entrepreneur

Jason's expertise and experience can help you with storytelling, motivation, and pitching your business to media.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.