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Sponsorships Beyond Sports Arenas

Send your marketing efforts back to school.

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This story appears in the April 2001 issue of Entrepreneur. Subscribe »

You probably know that you can sponsor everything from sporting events to social gatherings, but did you know you can sponsor a college education?

Two enterprising New Jersey teens are offering themselves as promotional vehicles for companies willing to cough up the bucks to send them to college. Luke McCabe, 18, and Chris Barrett, 18, both from Haddonfield, hope to finance their college educations by becoming "spokesguys." The two will feature corporate logos on their clothing and cars as well as in their dorm rooms, and they'll host sponsored events on major college campuses.

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