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Heavy Duty

Need a real workhorse? These vehicles are glad to oblige.

This story appears in the April 2001 issue of Entrepreneur. Subscribe »

Is bigger truly better? If you're talking about a stack of bills, then no; but if your business calls for hauling or towing heavy loads, then a big truck is what you need.

Pickups are big business these days: Ford's F-Series models are the bestselling vehicles in the United States. The reason the pickup market has shot up like a rocket is great versatility in the form of six-person quad cabs, a variety of engines and 2,000- to 15,000-pound cargo capacities. Diesel engines, which can add $4,500 to $5,500 to your price tag, have a life expectancy of well over 300,000 miles before they need an overhaul, are less costly to maintain than gas engines and deliver impressive towing capabilities.

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