Know Thy Customer

Get free demographic information at this handy site.
Magazine Contributor
1 min read

This story appears in the April 2001 issue of Entrepreneurs Start-Ups magazine. Subscribe »

The right regional demographics-how old and how educated the people are, how many kids they have and how much they pay in rent or mortgage-will reinforce any successful marketing program. FreeDemographics lets you research that kind of information and more. Perhaps you need to track how a region has changed; this site offers data from the 1970, 1980 and 1990 U.S. Census reports. Usually you pay for this kind of information, but FreeDemographics delivers exactly what it says-lots of facts at no cost.


Robert McGarvey is the author of How to Dotcom(Entrepreneur Press).

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur