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Gotta Have It!

Impulse buying on the Web? Why not? Sometimes all customers need is a little nudge.

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This story appears in the April 2001 issue of Entrepreneur. Subscribe »

You've seen impulse selling in action at the grocery checkout line. But impulse selling on the Internet?

That's right-believe it or not, the Web offers a great opportunity for persuading your customers to make purchases beyond their original intents. In fact, Ruth P. Stevens, president of eMarketing Strategy, a New York City customer acquisition and retention consulting firm, points out that the Net is a perfect forum for impulse selling. "Consumers on the Web are roaming all over the place, with their minds and pocketbooks open," she says. "They are ready and willing to be influenced."

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