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Use your existing infrastructure to support your second business.

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This story appears in the April 2001 issue of Entrepreneur. Subscribe »

Your first business is humming along, and you've got an idea for a new enterprise. You can start from scratch, or you can kick-start your new company by using as much of your existing infrastructure-computers, office furnishings, communications equipment, even staffing-as possible.

"If your current business owns equipment and resources you need for the new operation, it doesn't make sense to spend the money duplicating what you already have," says Vicki L. Helmick, a CPA in Orlando, Florida. "Instead, invest your capital in marketing, manufacturing or doing whatever the new business needs to succeed."

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