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Risk Is All

A hammock out back is comfortable. La-Z-Boys are comfortable. Entrepreneurship? Not so comfortable.

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This story appears in the April 2001 issue of Entrepreneur. Subscribe »

Nobody knows more about risk and how to live with it than entrepreneurs. There's nothing like paying everybody else before you pay yourself to make you understand the meaning of exposure to bad consequences or mischance.

Today, the nature of risk has changed. When I was a kid, risk was pretty much something to be avoided. In the golden age of "the man in the gray flannel suit," people wanted to work in big corporate settings; they wanted to look alike, dress alike and think alike. There weren't a whole lot of entrepreneurs around.

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