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One franchise wasn't enough for Molly Maid.

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This story appears in the April 2001 issue of Entrepreneur. Subscribe »

Seventeen years after introducing Americans to its residential cleaning franchise, Molly Maid is branching out in the home-service market, acquiring three franchises in four years under its new name, Service Brands International.

Though the company plans to add more franchise concepts, don't expect it to stray far from its original focus. "Our core com-petency is home-service-type businesses," says Marc A. Kiekenapp, Serv-ice Brands' vice president of franchise development. "We're not going to depart into the restaurant business or anything like that."

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