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Cities Of Gold

Help local businesses make money from locals--online.

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This story appears in the April 2001 issue of Entrepreneur. Subscribe »

Mycity.com is making a name for itself by making a name for small businesses interested in marketing their companies locally. The Internet franchise maintains online guides for more than 50,000 U.S. communities. With more than 700 U.S. franchise territories, MyCity.com's mission is to localize the Internet and provide consumers with current local information, from news and weather to scores from baseball games.

According to Wolf Shlagman, president and CEO of MyCity.com, the franchise capitalizes on the fact that 20 million small businesses generate 80 percent of their revenues within a 10- to 20-mile radius. "Small businesses have really struggled with how to effectively use the Internet," Shlag-man says. "By providing up-to-date information online, businesses are able to target consumers locally."

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