My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Cities Of Gold

Help local businesses make money from locals--online.
Magazine Contributor
1 min read

This story appears in the April 2001 issue of Entrepreneurs Start-Ups magazine. Subscribe »

Mycity.com is making a name for itself by making a name for small businesses interested in marketing their companies locally. The Internet franchise maintains online guides for more than 50,000 U.S. communities. With more than 700 U.S. franchise territories, MyCity.com's mission is to localize the Internet and provide consumers with current local information, from news and weather to scores from baseball games.

According to Wolf Shlagman, president and CEO of MyCity.com, the franchise capitalizes on the fact that 20 million small businesses generate 80 percent of their revenues within a 10- to 20-mile radius. "Small businesses have really struggled with how to effectively use the Internet," Shlag-man says. "By providing up-to-date information online, businesses are able to target consumers locally."

Franchisees sell business owners premium placement in MyCity.com's categorized local directory, making it a sort of online Yellow Pages. MyCity.com also allows cus-tomers to print out coupons redeemable at particular local locations.

According to Shlagman, future plans include launching international territories and offering MyCity.com in French, German, Italian, Portuguese and Spanish. In addition to new territories, Shlagman also hopes to partner with media groups, national organizations and ISPs.

More from Entrepreneur

Terry's digital marketing expertise can help you with campaign planning, execution and optimization and best practices for content marketing.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur