The Good Glamm Group Acquires The Moms Co.

With this acquisition, the group aims to grow The Moms Co. to INR 500 crore revenue run rate in the next two years

By
Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Content-to-Commerce group Good Glamm Group recently announced to have acquired The Moms Co., Mom & Baby DTC brand to further strengthen its growth across South Asia.

Good Glamm Group

With this acquisition, The Moms Co. aims to grow to INR 500 crore revenue run rate in the next two years.

 “As a group, we were inspired by the brand love and loyalty from Moms and Women for The Moms Co. across our BabyChakra and POPxo platforms. We are very excited about the possibilities with this partnership, and look forward to working closely with the team to take the brand to millions of women across the country through our online and offline presence,” said Darpan Sanghvi, group founder, and chief executive officer, Good Glamm Group.

According to sources, the acquisition was an INR 500 crore deal, making it India's largest D2C transaction. The group, however, refused to confirm the same.

Based in New Delhi, The Moms Co., India’s first Nature In. Toxins Out.™ brand will continue to work as an independent entity. Over the last 4 years, the brand has catered to over two million customers across 20,000 pin codes in India. The founders Malika Sadani& Mohit Sadaani will work closely with NaiyyaSaggi and Priyanka Gill, Co-Founders, Good Glamm Group to accelerate The Moms Co.'s presence not just in India, but across the world.

The partnership of Good Glamm Group and The Moms Co. developed between the founders on a shared vision of leveraging Content-to-Commerce as a growth engine. Under the group, the brand will be able to leverage a large digital audience of over 100 million users across POPxo and BabyChakra, over 220,000 Plixxo influencers, and BabyChakra’s 10,000 doctors network. The brand will ramp up its retail presence from its 1,500 retail touchpoints today to over 20,000 from the group to drive adoption of its personal care and baby care ranges.

Being a mom-led brand, The Moms Co. will have access to data-driven insights from the group’s content platforms into what millennial women and moms are looking for. These will be integrated into The Moms Co.'s product development engine to accelerate the creation, launch, and marketing of products across skin, hair, bath & body, and mother & baby personal care.

The personal care market is an $18 billion market, and The Moms Co. with its focus on creating the safest natural formulations that are certified toxin-free has rapidly become one of the most trusted brands in the personal space in India with over 45 SKUs in its portfolio across categories. With the commerce stack that Good Glamm Group has built out and scaled, The Moms Co. will further leapfrog its D2C capabilities and will launch products online and offline across the country, thus ensuring every mother and family have the best care for themselves.

 “This partnership marks a milestone in our vision of creating one of the leading Mom & Baby care brands around the world. We’ve always been on a mission to help Moms make Safe, Natural, Effective choices and with the capabilities of the Good Glamm Group, we will be able to have an impact on the lives of millions of Moms around the world through our products, and now through meaningful content and a strong community as well,” added Malika Sadani, founder and chief executive officer, The Moms Co.

This acquisition is the first by the company after MyGlamm announced the formation of Good Glamm Group that consolidated its position as a ‘Digital House of Brands’ powered by a content-to-commerce strategy and where it has earmarked aINR 750 crore war-chest to make strategic investments in innovative beauty & personal care brands within the next 3 to 6 months. The Moms Co. being its largest such investment.