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An Affair To Remember

Make your mark with prospects by hosting a promotional event.

This story appears in the April 2001 issue of Entrepreneurs Start-Ups magazine.

With the millennial craze of the past two years (since no one could decide which year to celebrate), parties and promos have been the name of the game. No matter what the calendar says, though, if you're looking for a way to get your name out there, promote a new product or just draw a lot of traffic, what better way to create a buzz and get noticed than with a special event or promotion?

"A special event is a way to put a real face on your product or service," says Kimberly McCall, founder of McCall Media & Marketing Inc. and in Freeport, Maine. "You can also bolster your brand by pulling together an event that will have positive connotations for your prospects. For example, sponsoring a concert that raises money for the local animal shelter will elevate you above just running an ad announcing the latest sale."

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