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Dotcom Overload

It's not enough just to have ".com" at the end of your business's name anymore. These days, you need some serious marketing strategies to help you rise above the dotcom shakeout.

This story appears in the April 2001 issue of Entrepreneurs Start-Ups magazine.

Don Mayer was a refugee from software sales, trying to get his start-up off the ground, when a friend suggested giving the new company a name reflective of its lowly status among the dotcom giants. Mayer didn't like the idea at first, but the more he considered how it would help him stand out among the online computer retailers with techy-sounding names, the more he liked it.

With all the failed dotcoms out there, who survived the fallout-and how? Read Easy.com, Easy.go.

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