Networking Your Way to Start-Up
Newsflash: A network should include more than your next-door neighbor and your favorite client. Here's how to build a network that will keep your business growing.
You might imagine that someone who bills herself as a "love coach" would have no problem building a network of advisors and associates to help grow her new business. After all, how shy could she be? But timidity wasn't Robin Gorman Newman's problem when she launched her Web-based consulting business, Lovecoach.com, in 1997. Workaholism was. The author of How To Meet a Mensch in New York: A Decent, Responsible Person Even Your Mother Would Love spent so much time focusing on her homebased Great Neck, New York, business, she didn't take time to develop her own network.
"I wouldn't leave the house," confesses Gorman Newman, who counsels singles on making strategic plans, much like business plans, to find romance. "I needed to be forced to break up my day, but I couldn't find any groups that quite fit the bill."
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