Tip For a Successful Jewelry Business: A Success Story

Founded in 2005, MoissaniteCo.com has since grown to become a leader in the sale of moissanite stones and jewelry

Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Dedication, drive, and a well-thought-out company strategy are the characteristics of a successful entrepreneur.


Despite the fact that the fundamental concepts of company success and growth remain the same, the jewelry industry operates in a unique manner in which every minute detail and client need must be addressed with high precision.

For most entrepreneurs, starting a jewelry business is not a stroll in the park since it requires a great deal of creativity, labor, money, and compliance with industry norms.

Those who maintain their footing and adhere to the fundamental ideas, on the other hand, are almost certain to be successful.

MoissaniteCo: A Success Story

Mike and Jera Christensen founded MoissaniteCo.comin 2005, and the company has since grown to become a global leader in the sale of moissanite stones and jewelry for over a decade.

Mike is a fourth-generation jeweler from Las Vegas, Nevada, where his great-grandfather opened his first business on Fremont Street more than 80 years ago, according to his family.

But what exactly is Moissanite?

Moissanite was discovered for the first time in minute amounts 50,000 years ago when it was brought to earth by a meteorite and deposited on the surface of the planet. Because of this, it is now accessible as faceted gemstones in a variety of forms and sizes.

When compared to other diamond substitutes, Moissanite has the same atomic stability as a diamond, making it impossible for it to change color or lose its optical characteristics over time. Moissanite is also less expensive than diamond.

How MoissaniteCo Became a Market Leader?

The success behind the MoissaniteCo.comis the tips listed below. You can also get an idea of their effectiveness and artistic approach towards making fine and elegant Moissanitejewelry, and no doubt, Moissanite Engagement Rings are their unbeaten success.

Market Survey and Product Requirement Study

If you want to be a successful jewelry company owner, you must start from scratch. The trick is to start from scratch because fashion trends change on a regular basis, as does market demand.

This is highly important for an entrepreneur to grasp the market supply-demand dynamics and to do a competitive analysis before starting his or her business.

Creation of the Jewelry Collection wisely

Market competition is becoming more intense with each passing day, and now is the time for jewelry designers to develop appealing, attractive, and stunning designs that display their impeccable workmanship while also creating a wonderful atmosphere around the jewelry among the targeted consumer.

Regardless of whether the jewelry is modern, sophisticated, and elegant or classic, magnificent, and exquisite, the designer must build the collection with their clientele in mind when creating a collection.

Understand the Price Factor

Entrepreneurs in the jewelry industry should take precautions and offer the appropriate jewelry to the appropriate customer at a price that is within their financial reach.

Due to the large number of worldwide brands competing for the attention of customers in this market sector, it is essential for entrepreneurs to establish prices in the range that would attract customers while also avoiding financial losses.

Written By

Rebecca Lee is a computer science graduate and a digital nomad. She can explain product and product management even while sleeping!