Are You Pleasing Your Customers?

Then you're not doing enough. You need to astonish them.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

If you want to dazzle your clients, listen up!

  • Go out of your way for loyal customers. Do them a favor: Locate a hard-to-find item, or, if your staff is tied up, do the work yourself.
  • Underpromise and overdeliver. Do they need it in two weeks? Give it to them in one.
  • Offer your best customers a benefit they didn't even know existed. Did they miss your coupon in the paper? Give them the discount anyway.
  • Follow up, especially after a big order or a major project. Are they satisfied, or is there something else you can do for them?
  • Above all, be honest. Don't oversell goods or services. Show them you have their best interests at heart, and you'll have a customer for life.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur