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Be A Man!

No, wait . . . be a woman!

This story appears in the May 2001 issue of Entrepreneur. Subscribe »

When women first started running businesses, most employed a management style seen as traditionally "feminine," using such techniques as nurturing and trying to gain consensus. Others tried a traditionally "masculine" style, using highly focused, aggressive "my way or the highway" tactics.

In recent years, there's been a shift. According to Esther Wachs Book, author of Why the Best Man for the Job Is a Woman, women are heading $100 million companies like eBay with a management style that's neither feminine nor masculine, but a blend of the two.

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