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This story appears in the May 2001 issue of Entrepreneur. Subscribe »

Just when you thought your favorite hotel Web site couldn't get any better-surprise! The next generation of lodging sites will offer new ways to track your miles and find inexpensive rooms quickly. You'll also be able to access them using wireless devices. Look for the changes during the next few months.

"Personalization is a big issue for hotel Web sites," says Forrester Research's Henry Harteveldt. "The newest sites will allow you to enter your loyalty programs, track your miles and redeem them online. They'll also offer a way for you to choose properties by geographic location."

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