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Five ways to save money on mailings

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This story appears in the May 2001 issue of Entrepreneur. Subscribe »

1. Check your list. Good lists have a return rate of 5 to 7 percent.

2. Take advantage of discounts. Significant postage discounts may apply if you add bar codes and standardize addresses. Ask your post office, or try software packages such as Mailers + 4 Pro from Melissa Data Corp..

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