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Better Than <i>Cosmo</i>

Sorry. We can't tell you how good a lover you are. But our quiz <i>can</i> tell you how to sell with the best.

This story appears in the May 2001 issue of Entrepreneur. Subscribe »

How advanced is your marketing knowledge? You may think you know it all-but you won't know for sure until you take the quiz in this column. In order to challenge you on the latest marketing information, we've broken it down into six vital areas, from how to reach working women to PR strategy and trade magazine ads. So break out a writing implement, and circle one letter for each answer. When you've completed the quiz, check out our answers. Then go put that information to work in your own business.

1. Teens represent a $150 billion market, yet motivating them to spend their money can be tricky. After product quality, which marketing factor do teens say has the most powerful influence on their purchasing decisions?

A. Price

B. Advertising

C. Whether a company donates to a cause

D. Celebrity endorsements

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