What'Cha Afraid Of?
These entrepreneurs are a superstitious lot.
"Before I do a workshop or a seminar, [my clients] pay the
fee ahead of time. But I never cash the check until it's over.
The couple of times I've done that, I've gotten sick,
couldn't do the work and had to give the money back. Sometimes
I have a check two or three months ahead of time, and I [still]
will not cash it. It's just bad luck."
Cherie Kerr, founder of corporate training company ExecuProv in Santa Ana, California
"Somehow, I got it into my head that I cannot read the last
page of The Prophet by Kahlil Gibran. If I read
that last page, I predict disaster. When I started reading [the
book], I must have been in a [superstitious] mood. I got the idea
that if I read [the last page], something terrible will happen . .
. the business will go under or I'll die . . . I don't
know. So I keep it around, but I never read the last
Mark DiMassimo, founder of DiMassimo Brand Advertising in New York City
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