My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Where In The World Are You?

Your marketing plan needs to know.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Before you map out where you want your marketing plan to take you, analyze where you are now. If you've already started your business, how have you positioned it in the market? Is this how your customers see you? Ask some of them for feedback, either informally by approaching a few you trust, or by using a form customers can fill out themselves. At the top of your marketing plan, write four or five paragraphs that summarize your business, including its philosophy and its strengths and weaknesses. Be as objective as possible. Tune in tomorrow for more marketing plan basics.