What you need to know if you use Web bugs
Web bugs. You can't see them, but they exist on many Web pages across the Net. The nonprofit Privacy Foundation gives this definition: A Web bug is "a graphic on a Web page or in an e-mail message that is designed to monitor who is reading the Web page or e-mail message. A Web bug is often invisible because [it is] typically only 1-by-1 pixel in size, with no color."
For Web site operators, Web bugs represent a subtle way to gather data on visitors, such as the number of page visits, browser usage, effectiveness of mass e-mails and even personal information. Privacy advocates are particularly concerned about the ability of Web bugs to communicate with cookies and potentially link records of online behavior to personal profiles.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!
3 months free with code ZENDESK
Presented by zendesk