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Wise Buys

Product reviews of American Express' Private Payments credit card security program and The Image Factory New York's AtomicLog site traffic monitoring software

This story appears in the May 2001 issue of Entrepreneur. Subscribe »

Private eyes:American Express now offers cardholders unique credit card numbers good for a one-time use. The Private Payments program, which aims to strengthen security for online shoppers, allows Net shoppers to get a user name and password when they register-for free-for the Private Payments program via the company's Web site. When they're ready to buy, shoppers return to the Private Payments home page, where they receive a unique, randomly created card number and expiration date. They then simply transfer the number to the order form to make the purchase-without having to share their American Express card number with you or any other merchant they'd like to buy from.

Popularity contest: TIFNY (The Image Factory New York), a producer of Web applications in New York City, has released AtomicLog, a software program that lets you monitor your site's traffic in real time. AtomicLog examines the huge log files produced by your Web server and allows you to see the top-referring sites, the most popular domains and countries from which visitors come, the documents and files your visitors are downloading and traffic levels-all by the hour, day or month. You can sort AtomicLog's charts by unique page-view hits, unique host or amount of data downloaded. AtomicLog runs for free on your PC. For details, visit

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