Wise Buys

Product reviews of American Express' Private Payments credit card security program and The Image Factory New York's AtomicLog site traffic monitoring software
Magazine Contributor
2 min read

This story appears in the May 2001 issue of Entrepreneur. Subscribe »

Private eyes:American Express now offers cardholders unique credit card numbers good for a one-time use. The Private Payments program, which aims to strengthen security for online shoppers, allows Net shoppers to get a user name and password when they register-for free-for the Private Payments program via the company's Web site. When they're ready to buy, shoppers return to the Private Payments home page, where they receive a unique, randomly created card number and expiration date. They then simply transfer the number to the order form to make the purchase-without having to share their American Express card number with you or any other merchant they'd like to buy from.

Popularity contest: TIFNY (The Image Factory New York), a producer of Web applications in New York City, has released AtomicLog, a software program that lets you monitor your site's traffic in real time. AtomicLog examines the huge log files produced by your Web server and allows you to see the top-referring sites, the most popular domains and countries from which visitors come, the documents and files your visitors are downloading and traffic levels-all by the hour, day or month. You can sort AtomicLog's charts by unique page-view hits, unique host or amount of data downloaded. AtomicLog runs for free on your PC. For details, visit www.atomiclog.com.

Melissa Campanelli is a technology writer in Brooklyn, New York, who has covered technology for Mobile Computing & Communications and Sales & Marketing Management magazines. You can reach her at mcampanelli@earthlink.net.


More from Entrepreneur

Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Whether you want to learn something new, be more productive, or make more money, the Entrepreneur Store has something for everyone:
  • Software
  • Gadgets
  • Online Courses
  • Travel Essentials
  • Housewares
  • Fitness & Health Devices
  • And More

Latest on Entrepreneur