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Do You Speak Swahili?

Tailor each employment application to the specific job.

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This story appears in the May 2001 issue of Entrepreneur. Subscribe »

What insight can you glean from a completed job application? Not much, because most are too general for any true insight. They typically collect only basic information, such as employment, education, salary history and job responsibilities.

A better way to document a person's skills is to create applications tailored for particular positions. The advantage of having applications specifically for technical positions is obvious, but you can even benefit by getting specific with nontech positions.

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