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Play to Your Strengths

An old cliche that's revolutionizing management

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This story appears in the May 2001 issue of Entrepreneur. Subscribe »

Joseph Wise knows exactly what he's good at. The 44-year-old CEO and chair of eSchool Solutions, an Orlando, Florida, company providing information technology systems to schools, is so disciplined that it's an uncommon day when he doesn't check off every item on his to-do list. He's got strong core values, and he rarely strays from them. He's also great at winning others over, has a powerful drive to be recognized and is a master arranger. "Basically, I'm a juggler," Wise says of this last talent. "I can put many factors in order, aligning people, processes and money."

Wise gained such knowledge about his character and talents from the results of his Strengths Finder profile, a test designed by The Gallup Organization to tell people what talents they possess and, conversely, what talents they lack. The flip side is just as important, Wise says. Because of the Strengths Finder test, Wise knows, for instance, that he is not talented in anything involving measurement and numbers.

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