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Brightest Idea

Your perfect business could be just a work sheet away.

This story appears in the May 2001 issue of Entrepreneur. Subscribe »

Starting a business isn't rocket science. Of course, it's not easy to begin a business, but it's not as complicated nor as scary as many people think. It's a step-by-step common-sense procedure. So take it one step at a time.

First step: Figure out what you want to do. You may have several ideas you'd like to pursue, but assuming you only have the time and money to start one, it's decision time. Too hard to choose just one? Start whittling down your ideas with the work sheet below. Most important, make sure you're pursuing a business that's in line with how you live your life and what you want out of it. If things work out well, you could be in this business for a long time. So choose carefully.

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