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Sugar & Mice

Girls want to be pretty. That puts cash in this Web site's kitty.

This story appears in the May 2001 issue of Entrepreneur. Subscribe »

"Every teen girl has angst about beauty, whether she's really into makeup or she's a total tomboy," says Ann Fowler, co-founder of Inc., a fashion and beauty portal that targets teenage girls exclusively. Stressing the importance of "beauty head to toe, inside and out," BeautyQ offers content, interactive and personalized features as well as an e-shop selling more than 120 of the latest must-have products.

BeautyQ's research shows that teen girls spend up to 20 hours a week on the Internet, and they've even come up with their own "Net language," spawned by Instant Messaging on the Web.

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