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On The Move

The future of ad space isn't in square footage-it's in mileage.

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This story appears in the May 2001 issue of Entrepreneur. Subscribe »

For consumers who need a little stimulation on the long commute home, VehicleAd.com has something for them to feast their weary eyes on: moving billboards. Founded in August 2000, the Vancouver-based start-up matches private vehicle owners with advertising companies. Chosen vehicles are wrapped in vinyl corporate advertisements, and drivers are compensated for carrying the ads on their cars.

For Henry Tenby, 36, president of VehicleAd, it's all about the quality of the impression. "You can turn a vehicle into something that's absolutely wild by putting full photographs and images onto the side of a car," he says.

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