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Sub-Urban

Blimpie aims to turn major cities into hubs for subs.

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This story appears in the May 2001 issue of Entrepreneur. Subscribe »

Harrien Clark has always had a soft spot for sandwiches. As a 19-year-old McDonald's store manager, he met his future wife over Big Macs while she worked as the restaurant's cashier.

After 28 years under the Golden Arches, Clark, 47, has moved from Quarter Pounders to Blimpie subs. The first franchisee under the Blimpie Urban Initiative for Leadership Development (BUILD) program, he opened a Detroit store in March. With an initial investment of $150,000, he's looking for 2001 sales of about $500,000.

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