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The latest happenings at Parmasters Golf Training Centers and DirectCast

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This story appears in the May 2001 issue of Entrepreneur. Subscribe »

Want in on the $22 billion golf industry? Forget the upkeepand cost of a golf course or driving range-Parmasters GolfTraiwhat's newning Centers are temperature-controlled,year-round indoor golf training centers that include a short gamearea, three virtual reality golf areas, three driving areas forprivate coaching and a pro shop.

"It looks like a high-end clubhouse," says companyco-founder Tom Matzen. "In golf, there are three ways toimprove your game: training, practice and play. We focus on thetraining and practice components."

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