IRS Offers A Helping Hand

Knowledge is power, so request this free informational CD from the IRS.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Want to get long-lost customers back into the fold? Why not send a card to customers you haven't seen in a year telling them they've been missed and that you'd love to see them again? Offer a "welcome back" discount as an incentive. You can give returning customers a dollars-off incentive, a percentage-off offer or any other deal you can think of.

You might even want to take it a step further by trying to determine why those customers stopped doing business with you in the first place. If you know they were unhappy about a particular transaction, felt they didn't get proper service or were disappointed with any other aspect of your business, acknowledge that fact and assure them that the matter has been addressed and corrected. Be sure to offer your incentive along with your apology.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur