Effectively Timing Your Marketing Efforts

Timing is everything, especially when it comes to marketing. Find out how to beat the clock.

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To get the most for your dollar, make sure you properly your efforts.

  • Try to ensure that your direct-mail package arrives on Tuesday, Wednesday or Thursday.
  • When relevant, tie your message to what's going on in the world.
  • Don't launch your marketing too soon. Make sure you've worked out all the bugs, that your salespeople know all the facts, and that you can deliver on what you promise.
  • If you're in retail, wait a month before you have your grand opening celebration. This way, you'll be more prepared.
  • Don't waste time telemarketing when nobody's out there. Find out when the best times to call are.
  • Never rush through the creation of your marketing materials. The to keep in mind here? and quality. Remember, when it comes to marketing, speed can kill.

Excerpted from Get Smart: 365 Tips To Boost Your Entrepreneurial IQ

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