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Going For Green

It's young. It's hip. It's golf.

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This story appears in the May 2001 issue of Entrepreneurs Start-Ups magazine.

Golf used to be about white men in plaid pants and funny hats. Then came Tiger Woods. Sure, he stars in advertisements for Buick, but let's face it: Golf's gone from grandpa to groovy.

With just over 30 million golfers in the United States last year, the Sporting Goods Manufacturers Association (SGMA) ranked golf as the country's 15th most popular sport. Americans spent $2.68 billion on golf equipment in 1999, making golf the second largest category of exercise equipment behind exercise machines.

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